Strategy
The best strategies seek to open new vistas and perceptions to seed productive emergent patterns and thoughts. To make this possible some organisations have a tendency to eschew complexity whilst reaching for order and simplicity.
In doing so, much can be lost.
Sensemakerâ„¢ provides clarity and the means for an evidence - based strategic dialogue. It acknowledges two things:
1. The need to understand the nature and type of systems prevailing in order to be aware of the exponential nature of the possible links and patterns within the whole system, and their direction.
Understanding narrative and context are vital to knowledge management.

2. Executives, management and staff may use the same words but have little agreement as to what they mean.
The system can be a process, an organisation or a community of which different parts can be ordered, chaotic or complex at the same time or at different individual stages at different times.
Thus the rites of passage through and between the five domains can be volatile and hugely different as indicated by the following examples.

The challenge is to make sense of the world so that we can act in it.
This means:
- Developing a different type of awareness:
- Avoiding the confusion of correlation with causation;
- Obtaining evidence through;
- Complex adaptive systems;
- The cognitive sciences;
- Aspects of evolutionary psychology;
- Anthropology and the scientific use of narrative;